Digital Heroes | Shopify Developer SOP

📖

Why Your Code Quality Matters

The Store That Lost $50,000/Day

A client came to us after their "cheap" developer delivered a store. It looked okay on the surface. But hidden underneath:

PageSpeed: 23 (should be 85+)
4+ seconds load time on mobile
Checkout had JavaScript errors
10% of add-to-cart clicks didn't work

Result? For every 100 visitors, only 1 completed a purchase. Industry average is 2-3. They were losing $50,000+ per day in potential sales because of bad code.

We rebuilt the store. PageSpeed hit 92. Conversion rate tripled.

🎯 The Lesson: Your code doesn't just need to "work." It needs to SELL. A 1-second delay in load time = 7% loss in conversions. Your job isn't just development — it's revenue generation through technical excellence.

⭐

Quality Standards & Ownership

🎯 Creative Ownership Principle

Each team member is 100% responsible for their assigned work quality.

Responsibility includes: Colors, designs, logos, product formatting, overall aesthetic
Standard is to OVERDELIVER - not just meet expectations
This is what separates Digital Heroes from average agencies

⚠️ Zero Tolerance Policy

After 15 days of onboarding: ONE careless mistake = Potential removal

No space for making preventable mistakes in live projects
Mistakes that client points out = Personal responsibility
Check 10 times before giving to client - each line, each design element

👥 Peer Review Process

Get projects checked by each other before sending to client
Fresh eyes catch issues original developer might miss
Peer review is teamwork - not criticism

🚀

Quality & Delivery Best Practices

1️⃣ The Fresh Eyes Rule 👀

After finishing work, wait 2 hours before reviewing.

Your eyes see what they expect. Fresh eyes see what's there.

2️⃣ The Client Perspective Check 🤔

Before submitting, ask yourself:

"Would I be happy if I paid for this?"

3️⃣ The 5-Minute Audit ⏱️

After every delivery, spend 5 minutes finding issues you might have missed:

Check on mobile
Check in incognito mode
Check in different browser

4️⃣ Show, Don't Tell 📸

Never say "it's done." Show proof:

Screenshot
Loom recording
Live preview link

5️⃣ The Walkthrough Video 🎥

For every major delivery, record a 2-minute Loom explaining what was built.

Reduces back-and-forth by 80%

6️⃣ Version Control 📁

Never overwrite. Always save versions: v1, v2, v3, etc.

Especially for theme files — keep a backup!

7️⃣ The "Works for Me" Fallacy ⚠️

"It works on my machine" is NOT acceptable.

If it doesn't work for the client, it's broken. Period.

8️⃣ The Testing Trifecta ✅

Test every feature 3 ways:

Happy path — as intended
Error path — with wrong inputs
Edge cases — extreme scenarios

9️⃣ The Rollback Plan 🔙

Before any major change, know how to undo it in 5 minutes.

Always have an escape route.

🎥

Video Training Library

📺 Complete Shopify Training (20 Videos)

Watch these tutorials to master Shopify development. Each video covers essential skills that will be evaluated during certification.

📚 Getting Started (Videos 1-2)

1. Shopify Tutorial for Beginners 2026

Complete guide for building a Shopify store from scratch.

2. Shopify Tutorial 2025 (Full Setup)

Step-by-step store setup including navigation, theme, pages.

🎨 Theme Customization (Videos 3-5)

3. Theme Customization (Sections & Blocks)

Use Shopify's visual editor, blocks, and sections.

4. Create & Edit Shopify Pages

Create key store pages (About, Contact, FAQ).

5. About Us & FAQ Page Tutorial

Build compelling About Us and FAQ pages.

🔍 SEO & Optimization (Videos 6-7)

6. SEO – Preferences & Meta Setup

Homepage title, meta description, and SEO basics.

7. SEO Optimization for Beginners

Practical SEO strategy — site structure, keywords.

📦 Product Management (Videos 8-10)

8. How to Add Products

Create product listings, set prices, inventory, variants.

9. Product Page Customization

Organize and customize product templates.

10. Variants & Inventory

Product variants, SKU logic, and stock tracking.

🧭 Navigation & Structure (Videos 11-12)

11. Navigation, Policies & Pages

Site structure: main menus, footer links, policies.

12. Drop-Down Menu Setup

Create drop-down navigation for categories.

💳 Shipping & Payments (Videos 13-15)

13. Payments & Shipping Setup

Configure payment providers and shipping basics.

14. Shipping Profiles Explained

Shipping profiles, rates, and zone configuration.

15. Shipping Rates & Portfolios

Setting shipping rates and custom profiles.

🌍 International Markets (Videos 16-18)

16. Shopify Markets Explained

Activate and manage Markets for international selling.

17. How to Sell Internationally

Step-by-step Markets setup with multi-currency.

18. Multi-Currency Checkout

Set up multi-currency pricing and checkout.

🔌 Apps & Integrations (Videos 19-20)

19. 17TRACK Order Tracking

Set up real-time order tracking and notifications.

20. Klaviyo Email Marketing

End-to-end Klaviyo integration for email automation.

🎓 Complete the Full Training Program

For a structured learning experience with quizzes and implementation tasks, visit the Developer Training Program.

0

Getting Store Access (First Step for ANY Project)

⚠️ NEVER Start Work Without Proper Access

Before you touch ANY code or settings, you MUST have proper collaborator access to the client's Shopify store. Working without official access = security risk and potential account issues.

📋 Step-by-Step: Getting Collaborator Access

STEP 1: Request Collaborator Code from Client

Send this message to the client (via PM or directly):

"To get started, I'll need access to your Shopify store. Here's how:
1. Log into your Shopify admin
2. Go to Settings → Users and permissions
3. Scroll to 'Collaborators' section
4. You'll see a 4-digit collaborator request code
5. Please share that code with me

This is the secure way to grant access without sharing passwords."

STEP 2: Request Access Using the Code

1. Go to accounts.shopify.com/store-login
2. Enter the client's store URL (mystore.myshopify.com)
3. Click "Log in with collaborator request"
4. Enter the 4-digit code the client provided
5. Fill in your collaborator request details
6. Select permissions needed (usually "Full access")
7. Submit the request

STEP 3: Client Approves Your Request

Send this to client:
"I've submitted my access request. Please check your Shopify admin:
Settings → Users and permissions → Collaborators
You should see my request - please click 'Approve'."

STEP 4: Verify Your Access

Once approved:
- Log into the store
- Check you can access: Theme editor, Settings, Products, Apps
- If anything is restricted, ask client for additional permissions

🔐 Access Permission Levels

Project Type	Permissions Needed	Why
Full Store Build	Full access (all permissions)	Need to configure everything
Theme Customization	Themes, Online Store	Only need design access
Product Upload	Products, Collections	Manage catalog only
App Integration	Apps, Settings	Install and configure apps
Speed Optimization	Themes, Apps, Settings	Need to modify code and apps

❌ Common Access Problems & Solutions

"I can't find the collaborator code" → The client needs to be on Shopify's paid plan. Trial stores don't have this feature.
"Client wants to share login instead" → Politely decline. Explain collaborator access is more secure and trackable.
"Access request not showing for client" → Make sure you used the correct store URL (.myshopify.com, not custom domain).
"Some areas are restricted" → Ask client to edit your collaborator permissions in Settings → Users.
"Client is on Shopify Lite" → Lite plans have limited access. May need to work differently or upgrade.

✅ Before Starting ANY Work, Confirm:

You have collaborator access (not shared login)
You can access the theme editor
You can see the Apps section
You have access to Settings
You've DUPLICATED the current theme as backup

1

Theme Selection & Initial Setup

Recommended Themes

Theme	Price	Best For	Speed Score
Dawn	Free	Minimalist brands, fast loading	90+
Prestige	$350	Luxury, high-end products	85-90
Impulse	$350	Versatile, many sections	80-85
Symmetry	$340	Fashion, grid layouts	85-90

Theme Setup Checklist

                        /* STEP 1: Install Theme */

                        - Go to Online Store → Themes

                        - Add theme (from library or upload)

                        - IMPORTANT: Click "Duplicate" before customizing

                        /* STEP 2: Theme Settings (Before Sections) */

                        - Colors: Set primary, secondary, background, text

                        - Typography: Heading font + Body font (max 2 families)

                        - Buttons: Style, radius, hover states

                        - Layout: Container width, spacing

                        /* STEP 3: Logo & Favicon */

                        - Logo: PNG with transparency, 200-400px wide

                        - Favicon: 32x32 or 64x64 PNG

                        - Check header on mobile — logo should be visible

The Developer Who Worked on Live Theme

A junior developer was making "quick changes" directly on a client's live theme. No backup. They accidentally deleted the header section file.

Result: Client's store showed no navigation for 45 minutes during peak traffic hours. Panic calls. Lost sales. Angry client.

🎯 The Lesson: ALWAYS duplicate theme before changes. Those 30 seconds to duplicate can save hours of disaster recovery.

2

Homepage Section Structure

🏆 The Perfect Homepage Flow

Every section should have a PURPOSE. No section exists just to look pretty — it either builds trust, showcases products, or drives action.

Essential Homepage Sections (In Order)

#	Section	Purpose	Key Elements
1	Announcement Bar	Highlight key offer	"Free shipping over $50" \| Sale message \| Trust statement
2	Header	Navigation & branding	Logo + Menu: Home, Catalog, Collections, About Us, Contact Us, FAQ, Track Your Order + search, cart icon
3	Hero Banner	First impression	Headline (7 words max), subtext, CTA button, lifestyle image
4	Trust Bar	Build confidence	Free shipping \| Easy returns \| Secure payment \| Money-back guarantee
5	Featured Products	Show best sellers	4-8 products, "Best Sellers" or "New Arrivals"
6	Value Props	Why buy from us	3-4 icons with benefits (Quality, Fast Shipping, etc.)
7	Collection Grid	Category navigation	Shop by category with images
8	Testimonials	Social proof	3-6 reviews with photos if possible
9	About/Story	Brand connection	Short brand story, founder image optional
10	FAQ	Answer objections	5-8 common questions
11	Newsletter	Capture emails	Email input, incentive (10% off)
12	Footer	Links & trust	Navigation, policies, contact, social, payment icons

Hero Section Code Example

                        <!-- Hero Section Best Practices -->

                        <section class="hero">

                          <div class="hero-content">

                            <h1>Premium Skincare
                            for
                            Glowing Skin</h1>

                            <!-- Headline: 7 words max, benefit-focused
                            -->

                            <p>Dermatologist-formulated.
                            Cruelty-free. Results in 14 days.</p>

                            <!-- Subtext: Address objections, promise
                            result
                            -->

                            <a href="/collections/all"
                        class="btn-primary">

                              Shop Now

                            </a>

                            <!-- CTA: Action-oriented, high contrast
                            -->

                          </div>

                        </section>

3

Product Page Optimization

🚨 This Is Where Sales Happen

A beautiful homepage means nothing if the product page doesn't convert. 90% of your conversion optimization effort should be here.

Above the Fold (Must Be Visible Without Scrolling)

📸 Product Images

3-5 high-quality images minimum
First image = "hero" shot
Include lifestyle/in-use shots
Zoom functionality works
Images change on variant select

💰 Price & Variants

Price clearly visible
Compare-at price for sales
Variant selectors (size, color)
Price updates with variant
Quantity selector

🛒 Add to Cart Area

ATC button is prominent
Buy Now option (optional)
Trust badges below button
Sticky ATC on mobile

✅ Trust Elements

Free shipping badge
Return policy snippet
Secure payment icons
Delivery estimate

Below the Fold (Detailed Breakdown)

📝 Product Description

Benefits FIRST, Features SECOND

Lead with what the product DOES for them
"Get glowing skin in 14 days" not "Contains Vitamin C"
Use bullet points for scannability
Address common objections
Include ingredients/materials if relevant
Keep paragraphs short (2-3 lines max)

📏 Size Guide / Specifications

Reduces returns by 30%+

Include measurement chart with CM/inches
"Model is 5'10" wearing size M"
Product dimensions if applicable
Weight for shipping expectations
Care instructions (washable, etc.)
Material composition percentages

⭐ Customer Reviews

#1 conversion driver after price

Use Judge.me, Loox, or Stamped.io
Show star rating prominently
Include customer photos if available
"Verified Purchase" badges
Show review count ("Based on 47 reviews")
Filter by rating/topic

❓ Product FAQ

Answer objections before they leave

Is this product for me?
How long until I see results?
What's the difference between sizes/variants?
Can I return if it doesn't work?
How do I use/apply this?
Is it safe? Any side effects?

🛍️ Related Products

Increases AOV by 15-30%

"You May Also Like" section
Show 4-6 related products
Products from same collection
Complementary products (not competing)
"Complete The Look" bundles
"Customers Also Bought" social proof

📋

Standard Menu & Pages Structure

🎯 Every Store Must Have These Menu Items

This is the standard header navigation structure. No exceptions.

Menu Item	Links To	Notes
Home	/	Homepage
Catalog	/collections/all	All products on one page
Collections	Dropdown menu	Individual collections (e.g., Men, Women, New Arrivals)
About Us	/pages/about-us	Brand story, mission, team (optional)
Contact Us	/pages/contact-us	Contact form, email, phone, business hours
FAQ	/pages/faq	Shipping, returns, product questions
Track Your Order	/apps/17track	Use i7 Track app for order tracking

📦 Setting Up Order Tracking (17Track / i7 Track)

Install "17TRACK Order Tracking" or "i7 Track" from Shopify App Store (free)
Configure tracking page appearance to match brand
Add menu link: /apps/17track or /pages/track-order
Add tracking link to order confirmation emails
Test with a real tracking number before delivery

4

Speed Optimization (85+ Target)

Target Mobile PageSpeed

85+

Every 1-second delay = 7% conversion loss

Speed Optimization Checklist

📸 Image Optimization

Compress before upload (TinyPNG, Squoosh)
Max 500KB per image
Use appropriate dimensions (not 4000px)
Let Shopify serve WebP
Lazy load below-fold images

📱 App Audit

Maximum 10-12 apps
Remove unused apps
Delete leftover app code
Check PageSpeed after each app install

💻 Code Optimization

Minimize custom CSS/JS
Defer non-critical scripts
Remove unused theme features
Use system fonts when possible

🔤 Font Optimization

Maximum 2 font families
Limit font weights loaded
Use font-display: swap
Preload critical fonts

Speed Testing Tools

Tool	URL	Use For
Google PageSpeed Insights	pagespeed.web.dev	Primary speed score, Core Web Vitals
GTmetrix	gtmetrix.com	Detailed waterfall analysis
Shopify Theme Inspector	Chrome extension	Liquid render times

5

Policy Pages Setup

📋 Required Policy Pages

Every Shopify store must have these pages. They're linked in checkout automatically when set up in Settings → Policies.

Policy	Key Content	Where to Set
Shipping Policy	Processing time, shipping methods, costs, delivery estimates, international	Settings → Policies → Shipping Policy
Return & Refund	Return window, condition requirements, process, refund timeline, exchanges	Settings → Policies → Refund Policy
Privacy Policy	Data collection, usage, cookies, third-party, customer rights	Settings → Policies → Privacy Policy
Terms of Service	Usage terms, purchase terms, liability, governing law	Settings → Policies → Terms of Service

💡 Pro Tip: Generate Policies

Shopify can auto-generate policy templates: Settings → Policies → "Create from template"

Then customize with client's specific details (shipping times, return window, etc.)

6

Checkout & Payment Setup

Payment Gateway Setup

Gateway	Setup	Notes
Shopify Payments	Settings → Payments → Activate Shopify Payments	Lowest fees, enables Shop Pay, Apple Pay, Google Pay
PayPal	Settings → Payments → PayPal	Trust factor, widely used
Shop Pay	Auto-enabled with Shopify Payments	Faster checkout, improves conversion

Checkout Customization

Add logo to checkout (Settings → Checkout → Checkout customization)
Match brand colors
Set currency correctly (USD default)
Configure tax settings
Set up shipping zones and rates
Enable order notes if client needs

Test Order Process

                        /* TEST ORDER CHECKLIST */

                        1. Enable test mode (Settings → Payments → Manage → Enable test mode)

                        2. Add product to cart → Proceed to checkout

                        3. Fill shipping info → Select shipping method

                        4. Use test card: 4242 4242 4242 4242

                        5. Any future date, any 3-digit CVV

                        6. Complete order → Verify confirmation email

                        7. Check order in admin → Test refund process

                        8. REMEMBER: Disable test mode before launch!

📦

Essential Shopify Apps

⚠️ App Rule: Less is More

Every app you install slows down the store. Only install what's TRULY needed. 5-8 apps is healthy. 15+ apps = performance issues.

📊 Recommended Apps by Category

Category	Best App	Free Alternative	Purpose
Reviews	Judge.me ($15/mo) or Loox ($9.99/mo)	Judge.me Free	Product reviews with photos
Email Marketing	Klaviyo	Shopify Email	Abandoned cart, campaigns
Upsell/Cross-sell	ReConvert, Bold Upsell	Shopify's built-in	Increase AOV
Pop-ups	Privy, OptiMonk	Shopify Forms	Email capture, offers
SEO	SEO Manager, Plug in SEO	Manual optimization	Meta tags, sitemaps
Social Proof	Fomo, Sales Pop	Theme built-in	"X just bought" notifications
Shipping	ShipStation, Shippo	Shopify Shipping	Label printing, tracking
Returns	Loop Returns, AfterShip	Manual process	Self-service returns portal
Subscriptions	Recharge, Bold Subscriptions	None (complex feature)	Recurring orders
Chat/Support	Gorgias, Tidio	Shopify Inbox	Live chat, customer support

🚫 Apps to AVOID (Speed Killers)

Multiple review apps → Pick ONE. Don't stack them.
Heavy page builders → Use theme editor instead when possible.
Too many pop-up apps → One pop-up app maximum.
Abandoned cart apps when Klaviyo exists → Duplicate functionality.
Apps that inject lots of JavaScript → Check PageSpeed after install.
Free apps with no reviews → Often inject unwanted code or malware.

📋 App Installation Checklist

Before installing ANY app:

Check current PageSpeed score (note it down)
Read reviews — look for complaints about speed
Install app
Check PageSpeed again — did it drop significantly?
If score dropped more than 10 points → reconsider the app
Test functionality thoroughly
Document which apps are installed (for future reference)

🔧 App Removal: Clean Uninstall

                        /* When removing an app, don't just uninstall! */

                        1. Go to Apps → App you want to remove

                        2. Click "Delete" or "Uninstall"

                        3. CRITICAL: Check theme code for leftover snippets

                        4. Online Store → Themes → Actions → Edit code

                        5. Search for the app name in all files

                        6. Remove any leftover {% include 'app-name' %} tags

                        7. Check Layout/theme.liquid for injected scripts

                        8. Test site after cleanup

                        Many apps leave code behind that continues to slow your store!

7

60-Point QA Checklist

🚨 NEVER deliver without completing this checklist

Every issue caught before delivery = trust built with client. Every issue found after = trust destroyed.

🎨 Design (15 points)

Consistent typography
Brand colors applied
No pixelated images
Proper spacing/alignment
Mobile looks as good as desktop

⚙️ Functionality (15 points)

All navigation links work
Search works
Add to cart works
Checkout completes
Forms submit correctly

⚡ Performance (10 points)

Mobile PageSpeed 85+
Desktop PageSpeed 90+
Images optimized
No console errors

🔍 SEO (10 points)

Page titles set
Meta descriptions
Alt text on images
Sitemap working

📱 Mobile Testing (10 points)

Test on real iPhone
Test on real Android
Touch targets 44px+
No horizontal scroll
Sticky ATC works

⚡

Creating Custom Blocks & Sections

🔥 SUPERPOWER: Use Claude or ChatGPT to Create ANY Custom Section

You don't need to memorize Liquid syntax. AI can write it for you. Here's the exact process:

Step-by-Step Custom Section Creation

                        /* STEP 1: Prompt Claude/ChatGPT */

                        "I need to create a custom Shopify section for [DESCRIBE WHAT YOU NEED].

                        The section should be editable from the theme customizer.

                        Include a schema with these editable fields: [LIST FIELDS].

                        Use Shopify 2.0 JSON templates.

                        Make it responsive for mobile."

                        /* EXAMPLE PROMPT */

                        "Create a Shopify section for a 3-column features grid.

                        Each column should have: icon (image), heading (text), description (richtext).

                        Max 3 blocks. Section should have a main heading.

                        Include schema for customizer editing."

                        /* STEP 2: AI generates code like this */

Where to Paste the Code

Step	Action	Path
1	Go to theme editor	Online Store → Themes → [Theme] → Edit Code
2	Navigate to Sections folder	Sections/
3	Create new file	Click "Add a new section" → name it (e.g., custom-features.liquid)
4	Paste AI code	Copy from AI, paste into new file, Save
5	Add to page	Customize theme → Add section → Your new section appears!

⚠️ Always Test New Sections

Never add custom code to live theme directly
Test on duplicate theme first
Check mobile responsiveness
Verify no console errors

Free Official Shopify Learning Resources

📚 Shopify's Official Free Training (MUST Complete)

Liquid Basics: shopify.dev/docs/api/liquid
Theme Architecture: shopify.dev/docs/themes/architecture
Section Schemas: shopify.dev/docs/themes/architecture/sections/section-schema
Shopify Dev Tutorials: shopify.dev/docs/themes/getting-started
Dawn Theme Reference: github.com/Shopify/dawn

🤖

Using AI for Development & Design Analysis

🔥 CRITICAL: Screenshot Analysis as 7-Figure Designer

Take a screenshot of your store and have AI analyze it like a $100K/year designer would. This is your secret weapon for catching issues before clients do.

The 7-Figure Designer Prompt

                        /* Copy this EXACT prompt and paste with your screenshot */

                        "You are a 7-figure ecommerce designer who has designed 1000+ high-converting Shopify
                        stores.

                        Analyze this screenshot of my Shopify store. Be brutally honest.

                        Evaluate:

                        1. First impression (what do you notice in first 3 seconds?)

                        2. Visual hierarchy (is it clear what to click?)

                        3. Trust elements (do you trust this store?)

                        4. Mobile-friendliness (how will this look on phone?)

                        5. Conversion blockers (what would stop someone from buying?)

                        6. Typography and spacing (is it premium or cheap-looking?)

                        7. Color usage (does it work for this brand?)

                        Give me 5 specific improvements ranked by impact on sales."

                        → Attach your screenshot and send

Developer Prompts

📚 ChatGPT/Claude Prompts for Developers

"Create a Shopify 2.0 section for [describe section] with schema"
"Debug this Liquid code: [paste code] — I'm getting [error]"
"Write CSS to make a sticky add-to-cart button on mobile that's always visible"
"Optimize this Shopify section for speed: [paste code]"
"Create a schema for a testimonial slider with image, name, text, and rating"
"How do I lazy load images below the fold in Shopify Liquid?"
"Write JavaScript to change product images when variant is selected"

🎯 Learning Path

Master theme customizer (no code) — 1 week
Learn basic CSS modifications — 1 week
Understand Liquid basics (objects, tags, filters) — 2 weeks
Build simple custom sections with AI help — ongoing
Learn section schemas — 1 week
Advanced: Custom functionality with JavaScript — 1 month+

📊

Developer KPIs

Mobile PageSpeed

85+

QA Pass Rate

95%

Bug-Free Delivery

<2 bugs

On-Time Delivery

100%

Client Satisfaction

4.9★

📈

Conversion Rate Optimization (CRO) Guide

🎯 Your Code MUST Sell

A beautiful store that doesn't convert is a failed store. Every development decision should answer: "Will this help visitors buy?"

Average ecommerce conversion rate: 2-3%. Premium stores we build: 3.5-5%+

The 5 Psychological Conversion Triggers

🛡️ 1. TRUST

People buy from brands they trust

Professional design (no amateur vibes)
SSL certificate visible (HTTPS)
Payment security badges
Customer reviews with photos
Clear return/refund policy
Real contact information
"As Seen In" logos if available

⚡ 2. URGENCY

Create FOMO (Fear of Missing Out)

Limited stock indicators ("Only 3 left!")
Sale countdown timers
Limited-time offers
"Selling fast" badges
Recently purchased popup (use sparingly)
Shipping deadline ("Order in 2 hrs for same-day")

👥 3. SOCIAL PROOF

Show others are buying and loving it

Star ratings on products
Review count ("Based on 127 reviews")
Customer photos in reviews
UGC (User Generated Content) gallery
"X people viewing this"
Instagram feed with real customers

🎁 4. VALUE

Make the deal irresistible

Free shipping threshold visible
Bundle deals ("Buy 2 Get 1 Free")
Compare-at price (show savings)
Gift with purchase
First-order discount popup
Volume discounts visible

🚀 5. EASE

Remove ALL friction from buying

One-page checkout
Guest checkout enabled
Multiple payment options
Auto-fill addresses
Clear shipping costs upfront
Express checkout (Shop Pay, Apple Pay)

Above-The-Fold Conversion Checklist

🚨 Users decide in 3-5 seconds

If they can't understand what you sell and why they should buy — they leave. Everything important must be visible WITHOUT scrolling.

Element	What It Does	Implementation
Clear Value Proposition	Tells visitor exactly what you sell	H1 headline: "Premium [Product] for [Benefit]"
Hero Image	Shows product in action	High-quality lifestyle shot, not just product
Primary CTA	Tells them what to do	"Shop Now" button, high contrast color
Trust Bar	Reduces anxiety	Free shipping \| Easy returns \| Secure payment
Social Proof	Shows others love it	⭐⭐⭐⭐⭐ "Loved by 2,000+ customers"

Product Page CRO Elements

                        /* PRODUCT PAGE CONVERSION FORMULA */

                        ABOVE THE FOLD:

                        ├── High-quality image gallery (3-5 images)

                        ├── Product title (clear, descriptive)

                        ├── Price (+ compare-at if on sale)

                        ├── Star rating + review count

                        ├── Variant selectors (size, color)

                        ├── Add to Cart button (PROMINENT)

                        ├── Trust badges (shipping, returns, secure)

                        └── Availability ("In Stock" or urgency)

                        BELOW THE FOLD:

                        ├── Benefits-focused description

                        ├── Size guide / specifications

                        ├── Customer reviews with photos

                        ├── Product FAQ (answer objections)

                        ├── "You May Also Like" products

                        └── Recently viewed products

Mobile Conversion Optimization

📱 70% of traffic is mobile — optimize or die

Sticky Add to Cart: Always visible on scroll
Touch targets: 44x44px minimum for buttons
Fast loading: 3 seconds max or they leave
Simple navigation: Hamburger menu, search icon
Thumb-friendly: Important actions at bottom of screen
No popups: Or easy-to-dismiss ones

Common Conversion Killers (AVOID THESE)

❌ Trust Killers

No contact information
Broken links or images
Typos and grammar errors
Stock photos that look fake
No reviews or testimonials
Unclear return policy

❌ UX Killers

Slow page load (>3 seconds)
Confusing navigation
Hidden shipping costs
Forced account creation
Too many form fields
No guest checkout

CRO Testing Process

Test	What to Measure	Tools
Heatmaps	Where users click, scroll, hover	Hotjar (free tier), Microsoft Clarity (free)
Session Recording	Watch real user behavior	Hotjar, Microsoft Clarity, Lucky Orange
A/B Testing	Compare two versions	Google Optimize (free), Shopify native
Analytics	Conversion funnels, drop-offs	Shopify Analytics, Google Analytics

🎯 CRO Quick Wins (Do These First)

Add trust badges near Add to Cart — instant 5-10% lift
Show free shipping threshold — increases AOV
Sticky Add to Cart on mobile — reduces friction
Add customer reviews — massive trust boost
Improve page speed — 1 second faster = 7% more conversions
Clear product images — show product in use

🔧

Troubleshooting Common Issues

🔄 Website Performance Debugging Flowchart

📊 Decision Flow: Site is Slow

                            Client reports slow website

                            │

                            ├─► Step 1: Run PageSpeed Insights

                            │ ├─► Score >80 → ACCEPTABLE (minor
                            tweaks
                            only)

                            │ ├─► Score 50-80 → OPTIMIZE (images,
                            scripts)

                            │ └─► Score <50 → CRITICAL (major
                            work
                            needed)

                            │

                            ├─► Step 2: Identify main culprit

                            │ ├─► LCP high? → Hero image or above-fold content issue

                            │ ├─► TBT high? → Too much JavaScript

                            │ ├─► CLS high? → Images without dimensions

                            │ └─► Server slow? → Hosting/caching issue

                            │

                            ├─► Step 3: Apply fixes in order

                            │ ├─► 1. Compress images → TinyPNG, WebP format

                            │ ├─► 2. Lazy load below-fold images

                            │ ├─► 3. Defer non-critical JS (add defer attribute)

                            │ ├─► 4. Remove unused apps/scripts

                            │ └─► 5. Enable caching if not on

                            │

                            └─► Step 4: Retest after EACH change

                            ├─► Improved? → Document what worked

                            └─► No change? → Try next fix in list

🛠️ Technology Decision Guide

📊 Which Platform for This Project?

If Client Needs...	Recommend	Why
Simple e-commerce (1-100 products)	Shopify	Easy management, built-in payments
Blog + basic site	WordPress	SEO-friendly, tons of plugins
Visual landing pages	Webflow	Designer-friendly, no code
Custom web app / SaaS	React/Next.js	Full control, scalability
E-commerce 1000+ products	Shopify Plus / WooCommerce	Advanced features, bulk operations
Portfolio / simple brochure	HTML/CSS or Webflow	Fastest load, minimal complexity

⚠️ Platform Red Flags

Client wants Shopify for a booking site → Recommend better tools (Calendly, Square)
Client wants WordPress for complex e-commerce → WooCommerce has limits, discuss
Client wants custom code for simple landing page → Overkill, suggest Webflow
Client insists on Wix/Squarespace → We don't work with those, politely decline

Speed Issues

Problem	Cause	Fix
PageSpeed below 50	Large images, too many apps, slow theme	1) Compress images (TinyPNG) 2) Remove unused apps 3) Check theme bloat
LCP (Largest Contentful Paint) high	Hero image too large or not lazy loaded	1) Compress hero to <200KB 2) Add loading="lazy" to images 3) Use WebP format
CLS (Cumulative Layout Shift)	Images without dimensions, dynamic content	1) Add width/height to all images 2) Reserve space for dynamic elements
Render-blocking resources	Too many CSS/JS files loading	1) Defer non-critical JS 2) Inline critical CSS 3) Remove unused scripts

Console Errors

Error Message	Common Cause	Solution
`Uncaught TypeError: Cannot read property 'xxx' of undefined`	Script running before element exists	Wrap in DOMContentLoaded or move script to bottom of page
`Failed to load resource: 404`	Missing file (image, JS, CSS)	Check file path, upload missing file, or remove reference
`Mixed Content Error`	HTTP content on HTTPS page	Change all URLs to https:// or use protocol-relative //
`CORS error`	External resource blocking cross-origin	Use Shopify-hosted assets or proxy through your server

Common Shopify Issues

⚠️ Issue: Section Not Showing in Customizer

Cause: Schema syntax error or missing presets

Fix:

Check schema JSON for syntax errors (missing commas, quotes)
Ensure "presets" array exists with a name
Clear browser cache and refresh customizer

⚠️ Issue: Checkout Page Not Styled

Cause: Checkout customization is limited on Shopify Basic/Standard

Fix:

Use Settings → Checkout to set logo, colors
Full checkout.liquid editing requires Shopify Plus
Recommend apps like Checkout X for more customization

⚠️ Issue: Products Not Showing in Collection

Cause: Product not added to collection or not published

Fix:

Check Products → [Product] → Organization → Collections
Verify product status is Active, not Draft
Check collection's smart/manual conditions

Theme-Specific Debugging

                        /* Quick debug: Add to any Liquid file to see what data you have
                            */

                        {{ product | json }}

                        /* Shows all product data as JSON */

                        {{ collection.products | size }}

                        /* Shows number of products in collection */

                        {% if request.design_mode %}

                        /* Only shows in theme editor */

                        DEBUG: This section is loading

                        {% endif %}

                        /* Check if object exists before using */

                        {% if product.featured_image %}

                        {{ product.featured_image | image_url: width: 500 | image_tag }}

                        {% else %}

                        No image available

                        {% endif %}

When to Escalate

🚨 Escalate to Senior Developer If:

Console error you don't understand after 15 minutes of debugging
Client's existing store has custom app integrations
Need to modify checkout.liquid (Shopify Plus only)
Third-party API integration failing
PageSpeed won't go above 50 despite optimizations
Payment gateway issues

🤖

ChatGPT Prompts for Developers

💡 Use AI to Speed Up Development

Use these prompts to debug issues, write code faster, and improve your Shopify development workflow.

Debugging & Problem Solving

🤖 Prompt: Debug Shopify/Liquid Error

I'm getting this error in my Shopify store:

Error message: [Paste exact error]
File: [Which file it's in]
What I was trying to do: [Your intent]
Code snippet: [Paste the problematic code]

Help me:
1. Understand what this error means
2. Identify the root cause
3. Provide the corrected code
4. Explain what I did wrong so I don't repeat it

🤖 Prompt: Optimize PageSpeed

My Shopify store has these PageSpeed issues:

Current score: [Desktop and Mobile scores]
Main issues from report: [List the warnings]
Theme I'm using: [Theme name]
Apps installed: [List of apps]

Give me:
1. Priority ranking of issues to fix
2. Specific code changes for each issue
3. Apps I should remove or replace
4. Quick wins vs long-term fixes
5. Expected score improvement after each fix

Code Generation

🤖 Prompt: Write Liquid Code

I need Shopify Liquid code to: [Describe what you want]

Where it will go: [Section name or file]
Available data: [What objects are available - product, collection, etc.]
Styling notes: [Any CSS classes to use]

Write the Liquid code that:
- Is optimized for performance
- Includes error handling (if statements)
- Has comments explaining complex parts
- Follows Shopify best practices
- Is responsive-friendly

🤖 Prompt: Create Custom Section

I need a custom Shopify section for:

Purpose: [What the section does]
Content needed: [Heading, images, text, etc.]
Layout: [How it should look - grid, slider, etc.]
Must include settings for: [What should be editable in theme editor]

Create a complete section file with:
- Liquid code for the HTML structure
- Schema with all settings
- CSS for styling (inline or reference)
- Any JavaScript needed
- Comments for future editing

Code Review & Improvement

🤖 Prompt: Review My Code

Review this Shopify code and suggest improvements:

[Paste your code here]

Check for:
1. Performance issues (unnecessary loops, large images, etc.)
2. Best practice violations
3. Missing error handling
4. Accessibility issues
5. Mobile responsiveness problems
6. Security concerns

Give me the improved version with explanations for each change.

🤖 Prompt: Explain Code

I found this code in a theme but don't understand it:

[Paste the code]

Explain:
1. What does this code do overall?
2. Break down each line/section
3. What Shopify objects is it using?
4. Why was it written this way?
5. How can I modify it for my needs?

✅ Pro Tips for Developer ChatGPT Use

Specify Shopify version — Mention if using 2.0 or legacy themes
Include context — Paste surrounding code, not just the problem line
Test before deploying — Always test AI-generated code thoroughly
Learn from fixes — Ask why the solution works
Build a snippet library — Save working solutions for reuse

🔍

Debugging Decision Tree

💡 Systematic Debugging Saves Hours

Before asking for help, follow this flowchart. 80% of issues are solved in the first 3 steps.

Step-by-Step Debugging Process

Step	Check	Common Fix
1. Console Check	Open browser DevTools → Console tab	Red errors point to the exact line number
2. Preview Mode	Are you looking at live site or preview?	Changes only show in preview until published
3. Cache Clear	Hard refresh: Ctrl+Shift+R	Solves 40% of "why isn't it updating" issues
4. Syntax Check	Missing {% endif %}, {{ }}, quotes?	Use syntax checker or format the code
5. Object Exists?	Is the object you're accessing defined?	Wrap in {% if object %} check
6. Isolate Issue	Comment out sections until error goes	Find which block causes the problem
7. App Conflict	Disable apps one by one	Apps often inject conflicting JS/CSS

Common Error Messages & Fixes

🚨 Liquid Error Translations

Error Message	What It Means	Fix
`Liquid error: undefined method`	Object doesn't have that property	Check spelling, use `{{ item \| inspect }}` to see properties
`Cannot read property of null`	JavaScript accessing undefined variable	Add null check: `if (variable) { ... }`
`expected block close`	Missing {% endif %} or {% endfor %}	Count opening vs closing tags
`Argument error: invalid`	Wrong filter parameter	Check Shopify filter documentation
Page is completely blank	Fatal Liquid syntax error	Revert last change, add code bit by bit

📝

Reusable Code Snippets

📋 Copy-Paste Ready Code

These snippets are tested and optimized. Copy them directly into your projects.

Responsive Image with Lazy Loading

                        {{ image | image_url: width: 800 | image_tag:

                          loading: 'lazy',

                          widths: '200, 400, 600, 800, 1000',

                          sizes: '(max-width: 768px) 100vw, 50vw',

                          class: 'responsive-img'

                        }}

Price Display with Compare Price

                        {% if product.compare_at_price > product.price %}

                          <span class="sale-price">{{ product.price | money }}</span>

                          <span class="compare-price">{{ product.compare_at_price | money
                        }}</span>

                          <span class="save-badge">Save {{ product.compare_at_price | minus:
                        product.price |
                        money }}</span>

                        {% else %}

                          <span class="price">{{ product.price | money }}</span>

                        {% endif %}

Stock Status Display

                        {% if product.available %}

                          {% if product.variants.first.inventory_quantity <= 5 %}

                                <span class="low-stock">Only {{
                            product.variants.first.inventory_quantity }} left!</span>

                              {% else %}

                                <span class="in-stock">In Stock</span>

                              {% endif %}

                            {% else %}

                              <span class="out-of-stock">Sold Out</span>

                            {% endif %}

Collection with Filter Safe Access

                        {% assign collection = collections['featured-products'] %}

                        {% if collection and collection.products.size > 0 %}

                          {% for product in collection.products limit: 4 %}

                            {% render 'product-card', product: product %}

                          {% endfor %}

                        {% else %}

                          <p>No products found.</p>

                        {% endif %}

Metafield with Default Value

                        {% assign custom_text = product.metafields.custom.subtitle %}

                        {% if custom_text != blank %}

                          {{ custom_text }}

                        {% else %}

                          Default subtitle here

                        {% endif %}

✅ Snippet Best Practices

Always add {% if %} checks before accessing objects
Use | default: 'value' for fallback values
Prefer {% render %} over {% include %} (2.0 themes)
Add meaningful CSS classes for styling
Test on mobile before deploying

🛠️

Developer Tools & Hacks

✅ Work Smarter, Not Harder

These tools give you an edge. Know them, use them, deliver faster and better than the competition.

Shopify Theme Development

Tool	What It Does	Pro Tip
Shopify CLI	Local theme development, hot reload	Use `shopify theme dev` for live preview while coding
Theme Check	Linter for Liquid code	Run before every commit to catch errors
Dawn Theme	Shopify's 2.0 reference theme	Study its section structure for best practices
Liquid Cheat Sheet	Quick reference for Liquid syntax	shopify.github.io/liquid/
VS Code Liquid Extension	Syntax highlighting, autocomplete	Install Shopify's official extension

Speed & Performance

Tool	Use Case	Target Score
PageSpeed Insights	Mobile/Desktop performance scores	Mobile 70+, Desktop 90+
GTmetrix	Detailed waterfall analysis	Find largest files to optimize
TinyPNG	Compress images before upload	Reduce images 50-80% without quality loss
Squoosh	Convert images to WebP format	WebP is 30% smaller than JPEG
Chrome DevTools Lighthouse	Accessibility, SEO, performance audits	Run in incognito to avoid extension interference

Productivity Hacks

💡 Time-Saving Shortcuts

Emmet: Type `div.class>ul>li*5` and hit Tab for instant HTML
Multi-cursor: Ctrl+D to select multiple instances, edit all at once
Snippet Library: Save reusable code in VS Code User Snippets
Terminal Aliases: Create shortcuts like `themedev` for `shopify theme dev`
Git Branches: Always work in a branch, never directly on main

Browser Extensions

Extension	Purpose
Shopify Theme Inspector	See which Liquid files render each section
Wappalyzer	Detect tech stack of any website
ColorZilla	Pick colors from any webpage
Fonts Ninja	Identify fonts used on any site
WhatRuns	See apps, analytics, and tools sites use

🚨 Avoid These Common Mistakes

Editing live theme files directly (always use duplicate/dev theme)
Not testing on mobile (60%+ of traffic is mobile)
Loading too many apps (each app adds JS/CSS weight)
Ignoring browser console errors
Hardcoding text instead of using translations

📋

Day-to-Day Quick Reference

🔧 Quick Fixes for Common Issues

These are problems you'll face almost every day. Know them by heart.

🖼️ Image Issues

Problem	Cause	Quick Fix
Image looks blurry	Low resolution or wrong aspect ratio	Request 2x size from client (2000px for 1000px display). Use WebP format.
Image not loading	File too large or wrong format	Compress with TinyPNG. Convert to WebP/JPG. Max 500KB per image.
Image stretching	Wrong aspect ratio in theme	Check theme settings for aspect ratio. Use object-fit: cover in CSS.
Product images different sizes	Client uploaded inconsistent images	Resize all to same ratio (1:1 or 3:4). Use Shopify's image resize URL params.
Hero image not full width	Container has max-width	Use full-width section or remove container constraints.

📝 Text & Content Issues

Problem	Cause	Quick Fix
Font not showing	Font not loaded or wrong name	Check theme settings → Typography. Verify Google Font name is exact.
Text overlapping on mobile	Fixed width or absolute positioning	Use responsive units (%, vw, rem). Test at 375px width.
Description shows HTML tags	Using wrong Liquid filter	Use {{ product.description }} not {{ product.description \| escape }}
Currency showing wrong	Store settings or wrong filter	Settings → General → Currency. Use {{ price \| money }} filter.
Product title cut off	Container too small	Increase container width or use text-overflow: ellipsis with title attribute.

🛒 Cart & Checkout Issues

Problem	Cause	Quick Fix
Add to Cart not working	JavaScript error or form issue	Check console for errors. Verify product is available (not draft/out of stock).
Cart drawer not opening	Theme JS broken or conflict	Check for app conflicts. Try disabling apps one by one.
Checkout button missing	Checkout disabled or payment not set	Settings → Payments. Ensure at least one payment method active.
Discount code not applying	Code expired or restrictions	Check Discounts → verify dates, minimum order, customer eligibility.
Shipping not calculating	Shipping zones not set	Settings → Shipping → Add rates for customer's country.

⚡ Performance Issues

Problem	Cause	Quick Fix
Site loading slowly	Large images, too many apps	Compress images, remove unused apps, defer non-critical JS.
PageSpeed under 50	Multiple issues	1. Compress images 2. Remove unused apps 3. Use lazy loading 4. Minimize custom JS
CLS issues (layout shift)	Images without dimensions	Add width/height to img tags. Reserve space with aspect-ratio CSS.
LCP issues (slow paint)	Hero image too large	Preload hero image. Use srcset for responsive images.
Third-party scripts slow	Apps loading synchronously	Defer non-critical app scripts. Consider ditching slow apps.

📱 Mobile-Specific Issues

Problem	Cause	Quick Fix
Page zoomed in on mobile	Missing viewport meta	Add: <meta name="viewport" content="width=device-width, initial-scale=1">
Horizontal scroll on mobile	Element wider than screen	Find element with fixed width. Use max-width: 100% and overflow-x: hidden.
Buttons too small to tap	Touch target under 44px	Minimum button size: 44px × 44px. Add padding if needed.
Menu not opening on mobile	Hamburger menu JS broken	Check for JS errors. Verify data-attributes are correct.
Sticky header covering content	No scroll padding	Add scroll-padding-top equal to header height.

🔌 App Conflicts & Issues

Problem	Cause	Quick Fix
App widget not showing	App block not added or disabled	Theme editor → Add app block. Or manually add app embed code.
Two apps conflicting	Both modifying same element	Disable one, test. Contact app support. May need to choose one.
App slowing down site	Heavy JavaScript or many requests	Check in PageSpeed which scripts are slow. Remove or replace app.
App leaving code after uninstall	App didn't clean up properly	Search theme files for app name. Remove leftover snippets and includes.
Reviews not importing	API limits or format issues	Check import format (CSV). Import in smaller batches. Contact app support.

🎨 Theme Editor Issues

Problem	Cause	Quick Fix
Theme editor not loading	Browser cache or extension conflict	Clear cache, try incognito mode, disable ad blockers.
Changes not saving	Session timeout or permissions	Refresh page, log out and back in. Check you have edit permissions.
Section disappeared	Accidentally removed or template changed	Check template selection. Use Undo or revert to previous version.
Custom CSS not applying	Specificity or cache	Add !important (temporarily). Check if CSS file is loaded. Clear cache.
Preview link shows password page	Store is password protected	Use preview link with password bypass, or temporarily disable password.

📦 Product & Collection Issues

Problem	Cause	Quick Fix
Product not showing in collection	Wrong tags or manual collection	Check collection conditions. Add correct tag or manually add product.
Variants not showing	Variant options not set up	Products → Edit → Add variant options (Size, Color, etc.).
"Sold Out" showing incorrectly	Inventory not tracked or zero	Check product inventory settings. Update stock quantity.
Collection image not showing	No featured image set	Collections → Edit → Add collection image.
Products in wrong order	Sort order not set	Collection → Sort → Choose manual or automated sorting.

⚡ Emergency Commands You Should Know

Revert theme changes: Online Store → Themes → Actions → View theme versions
Disable password protection: Online Store → Preferences → Password protection
Check site status: Visit yourstore.myshopify.com/admin/online_store
Find broken pages: Check browser console (F12) for 404 errors
Quick site backup: Themes → Download theme file before major changes

✅ Daily Checklist Before Ending Work

All changes tested on mobile (375px width)
Browser console has no errors
Theme backup exists before major changes
PM/Client updated on progress
Any blockers communicated in Slack
Tomorrow's tasks clear in your mind

⚠️

Handling Difficult Situations

🔴 Client's Theme is Heavily Customized/Broken

🎯 Task Priority Order (What Comes First)

Handle in this order every day:

🔴 P0 - Production Bugs/Site Down → Live site issues are IMMEDIATE. Drop everything.
🔴 P0 - Security Issues → Any vulnerability or breach. Fix first, explain later.
🔴 P0 - Deadline-Day Tasks → Work due TODAY must be completed and handed off.
🟡 P1 - PM/Client Questions → Respond within 1 hour. Don't leave them waiting.
🟡 P1 - Active Project Work → Tasks with upcoming deadlines (next 2-3 days).
🟢 P2 - Code Reviews → Don't block teammates waiting for your review.
🟢 P2 - Testing & QA → Test your own work before handoff.
⚪ P3 - Learning & Optimization → Non-urgent improvements, skill building.

Golden Rule: Live site issues > Deadlines > Communication > Deep work.

🔴 Client's Theme is Heavily Customized/Broken

Situation: Previous developer left messy code, theme is unstable.

Response: Document issues found, inform PM of risks. Recommend cleanup before new features. If client won't approve cleanup time, document that you advised against proceeding.

Rule: Never promise results on broken foundations. CYA with documentation.

🔴 Feature Request is Technically Impossible

Situation: Client wants something Shopify can't do (e.g., real-time inventory across platforms).

Response: "This isn't natively supported by Shopify. We have two options: [Alternative A] or [Third-party app]. Here are the pros/cons of each."

Rule: Always provide alternatives. Never just say "can't be done."

🔴 Client Provides Wrong/Incomplete Assets

Situation: Images are low-res, logos are JPG not SVG, files are missing.

Response: Create a specific asset checklist: "Please provide: Logo in SVG format, product images min 2000x2000px, brand colors in HEX codes."

Rule: Never proceed with bad assets. Timeline pauses until correct assets received.

🔴 Changes Broke Something in Production

Situation: After deploying, something stopped working on the live site.

Response: Immediately revert to backup/previous version. Document what happened. Fix in dev environment first, then redeploy carefully.

Rule: Always have rollback plan. Never debug on live site during business hours.

🔴 Client Wants Unlimited Revisions

Situation: Client keeps requesting "one more small change" endlessly.

Response: Route to PM: "This is outside our agreed scope. PM will discuss options for extending the project."

Rule: Developers don't negotiate scope. Push to PM for scope discussions.

🔴 Third-Party App Causing Conflicts

Situation: Client's installed app is breaking your custom code.

Response: Document the conflict with screenshots. Recommend removing the conflicting app or finding an alternative. Don't hack around bad apps.

Rule: We don't support fixing other developers' or apps' broken code.

🔴 Client Editing Theme and Breaking Things

Situation: Client made changes in theme editor that broke your work.

Response: "I see changes were made to the theme since our last delivery. Fixing these would be additional work. I recommend we restore to the last working version and re-apply your changes properly."

Rule: Changes made by client = new scope. Not our responsibility to fix for free.

🔴 Site Speed Still Slow After Optimization

Situation: Client unhappy with speed even after your optimization.

Response: "We've optimized all code within our scope. The remaining issues are from [apps/images/third-party scripts]. Here's what else can be done and the associated costs."

Rule: Set expectations early. Some slowness is out of our control (apps, hosting, images).

🌟

Your Daily Inspiration

💻

"Every line of code you write powers someone's livelihood. Behind every store is a family, a dream, a future. Code with purpose."

— Digital Heroes Philosophy

📖 Success Story: The 3-Second Fix Worth $50,000

A client's store was loading in 8 seconds on mobile. Their bounce rate was 70%. They were ready to give up on their business.

Our developer spent 4 hours optimizing: lazy loading images, deferring scripts, optimizing the theme. The result? Load time dropped to 2.1 seconds.

The impact? Bounce rate dropped to 35%. Conversion rate doubled. The client made an extra $50,000 that quarter — from a single optimization project.

The lesson: Technical excellence isn't abstract — it's someone's rent payment, their kid's college fund, their retirement. Your work matters.

🚀

"Fast code isn't a flex. It's a responsibility."

🧠

"The best developers aren't the fastest coders — they're the best problem solvers."

✨

"Your code doesn't just work. It SELLS."

🌅 Start Each Day With This:

"Today, I write code that changes lives. Every optimization, every fix, every feature makes a difference."

Google app	Install and configure
TikTok app	Install and configure
Facebook app	Install and configure
Order tracking app	Functional and tested

🔍 Search Results (0)

Why Your Code Quality Matters

The Store That Lost $50,000/Day

🚨 NON-NEGOTIABLE CODE STANDARDS

1. NEVER WORK ON LIVE THEME

2. MOBILE-FIRST ALWAYS

3. SPEED IS NOT OPTIONAL

4. TEST EVERYTHING

⚠️ CRITICAL: Shopify Store Build Rules

🚨 CURRENCY CHECK - FIRST STEP

📋 Mandatory Store Elements Checklist

📱 Required App Integrations

⏱️ Time Standards

🔍 SELF QA PROTOCOL - MANDATORY

Pre-Submission Checklist:

Quality Standards & Ownership

🎯 Creative Ownership Principle

⚠️ Zero Tolerance Policy

👥 Peer Review Process

Quality & Delivery Best Practices

1️⃣ The Fresh Eyes Rule 👀

2️⃣ The Client Perspective Check 🤔

3️⃣ The 5-Minute Audit ⏱️

4️⃣ Show, Don't Tell 📸

5️⃣ The Walkthrough Video 🎥

6️⃣ Version Control 📁

7️⃣ The "Works for Me" Fallacy ⚠️

8️⃣ The Testing Trifecta ✅

9️⃣ The Rollback Plan 🔙

Video Training Library

📺 Complete Shopify Training (20 Videos)

1. Shopify Tutorial for Beginners 2026

2. Shopify Tutorial 2025 (Full Setup)

3. Theme Customization (Sections & Blocks)

4. Create & Edit Shopify Pages

5. About Us & FAQ Page Tutorial

6. SEO – Preferences & Meta Setup

7. SEO Optimization for Beginners

8. How to Add Products

9. Product Page Customization

10. Variants & Inventory

11. Navigation, Policies & Pages

12. Drop-Down Menu Setup

13. Payments & Shipping Setup

14. Shipping Profiles Explained

15. Shipping Rates & Portfolios

16. Shopify Markets Explained

17. How to Sell Internationally

18. Multi-Currency Checkout

19. 17TRACK Order Tracking

20. Klaviyo Email Marketing

🎓 Complete the Full Training Program

Getting Store Access (First Step for ANY Project)

⚠️ NEVER Start Work Without Proper Access

📋 Step-by-Step: Getting Collaborator Access

🔐 Access Permission Levels

❌ Common Access Problems & Solutions

✅ Before Starting ANY Work, Confirm:

Theme Selection & Initial Setup

Recommended Themes

Theme Setup Checklist

The Developer Who Worked on Live Theme

Homepage Section Structure

🏆 The Perfect Homepage Flow

Essential Homepage Sections (In Order)

Hero Section Code Example

Product Page Optimization

🚨 This Is Where Sales Happen

Above the Fold (Must Be Visible Without Scrolling)

📸 Product Images

💰 Price & Variants

🛒 Add to Cart Area

✅ Trust Elements

Below the Fold (Detailed Breakdown)

📝 Product Description

📏 Size Guide / Specifications

⭐ Customer Reviews

❓ Product FAQ

🛍️ Related Products

Standard Menu & Pages Structure