About Digital Heroes
Our Mission: "To be the most trusted premium Shopify development agency that transforms
ecommerce businesses through exceptional design, development, and client experience."
1.1 The Journey
- 2017: Founded with a vision.
- 2020: Full-scale operations began.
- 2023: Achieved 2000+ successful projects.
- 2024: YouTube crossed 2.5M subscribers, Fiverr Pro status.
- 2026 Target: Aiming for ₹40 Crores, Top 100 Digital Agency globally.
1.2 Team Structure & Hierarchy
⚠️ SUPREME AUTHORITY CLAUSE: The Delhi Team represents the highest
level of command. Their decisions override ALL other instructions.
| Level | Role | Key Persons |
|---|---|---|
| Level 1 (Top) | CEO / Leadership | Prasun Anand (CEO - Delhi Team) |
| Level 2 | Operations Head | Anurag Singh (Delhi Team) |
| Level 2 (Lucknow) | Managing Director | Shreyansh (Lucknow Team) |
| Level 3 | General Manager | Parth |
| Level 4 | HR Manager / Project Managers | Stuti/Agrima (HR), Navya Singh (Shopify PM) |
| Level 5 | Team Leads & Senior Devs | Mahira, Divyansh Singh (Senior Dev) |
1.3 Core Values
⚡ OWNERSHIP
You are 100% responsible. No blame-shifting. If you see a problem, own solving it.
🎯 EXCELLENCE
"Good enough" is never good enough. Every project should be portfolio-worthy.
💬 TRANSPARENCY
Honest communication always. Mistakes admitted immediately. No hiding politics.
🤝 RESPECT
Treat everyone with dignity. No ego. Collaborate, don't compete internally.
Working Hours & Attendance
| Day | Working Hours |
|---|---|
| Monday - Saturday | 9:00 AM - 6:00 PM (Default) |
| Sunday | OFF |
| Lunch Break | 1:00 PM - 2:00 PM (1 Hour) |
| Sales Team | 9:00 AM - 9:00 PM (Flexible Shifts due to US Timezone) |
2.1 Lateness & Absence Rules
Grace Period: Until 9:15 AM.
After 9:15 AM: Automatic HALF-DAY salary deduction.
3 Late Arrivals: Verbal Warning.
5+ Late Arrivals: Written Warning.
After 9:15 AM: Automatic HALF-DAY salary deduction.
3 Late Arrivals: Verbal Warning.
5+ Late Arrivals: Written Warning.
🚫 Unexplained Absence
If you are absent without informing by 9:00 AM:
- 1st Offense: Written Warning
- 3rd Offense: 3-Day Salary Deduction
- 5+ Offenses: Immediate Termination
2.2 Communication Protocol
Acceptable: WhatsApp/Discord to Manager BEFORE 9:00 AM.
Not Acceptable: Informing after 9 AM, telling a colleague instead of manager.
Leave Policy
| Leave Type | Days/Year | Notes |
|---|---|---|
| Casual Leave (CL) | 12 | Max 2 per month. Personal matters. |
| Sick Leave (SL) | 6 | Medical reasons. Certificate for 3+ days. |
| Earned Leave (EL) | 15 | After 1 year service. Accrues 1.25/month. |
⚠️ The "2-Day Rule": You can take max 2 casual leaves per month by default. More than 2
requires Senior Management approval.
🚫 BLACKOUT PERIOD: No leaves allowed between 25th to 5th of the month
(Billing/Reporting Cycle). Exceptions only for genuine emergencies.
3.1 Leave Application Process
- Check leave balance.
- Discuss with Manager.
- Submit formal application on system/form.
- Wait for Approval. (Applying ≠ Approved).
- Handover pending work.
Work From Home (WFH)
🏠 WFH is a PRIVILEGE, not a Right.
Manager can reject any request without reason. Can be permanently revoked if performance drops.
Manager can reject any request without reason. Can be permanently revoked if performance drops.
4.1 Eligibility
- ✅ Completed Probation (3 months).
- ✅ Good Performance Record.
- ✅ Reliable Internet (10+ Mbps) & Backup power.
4.2 The Rules
- Max Limit: 2 days per week (Must be non-consecutive).
- Response Time: Must respond within 30 mins during work hours.
- Status: Post "Online - WFH" on Discord by 9:15 AM.
- Camera: Must be ON for all meetings.
Revocation: One instance of being "unreachable" during WFH can lead to permanent
revocation of WFH privileges.
Salary & Compensation
Payment Date: Last working day of the month.
5.1 Stipend & Performance Connection
Your stipend directly reflects the quality and consistency of your work. Without daily reporting, efforts cannot be measured, which will affect your stipend/salary.
5.2 Advance Salary Policy
- Eligibility: Minimum 3 months tenure.
- Limit: Max 50% of monthly salary.
- Frequency: Max 2 times per year.
- Recovery: Deducted in 2 equal installments.
5.3 Increments & Bonuses
| Performance Score | Increment Range |
|---|---|
| 90-100% | 15-20% + Bonus |
| 75-89% | 10-15% |
| 60-74% | 5-10% |
| Below 60% | No Increment (PIP) |
Communication Standards
CRITICAL RULE: Ignoring messages from management = Immediate
Termination. There are no second chances for going AWOL.
6.1 Response Time Standards
- Clients: < 2 Hours (Business Hours)
- Managers: < 1 Hour
- Emergency: < 15 Minutes
6.2 Daily Status Update Format
Morning (by 9:30 AM):
Good morning! 🌅
Today's priorities:
1. [Task 1]
2. [Task 2]
End of Day (by 6:00 PM):
EOD Update:
✅ Completed: [Task 1]
🔄 In Progress: [Task 2] - 70%
⏳ Tomorrow: [Task 3]
🚧 Blockers: [None/Issue]
Performance & Growth
7.1 Evaluation Factors
- KPI Achievement: 50%
- Quality of Work: 20%
- Communication: 15%
- Initiative: 10%
7.2 Performance Improvement Plan (PIP)
Triggers: Score < 60%, Deadlines missed, Quality issues.
PIP Process (30-60 Days):
Strict Monitoring → Hourly Reports → 100% Quality Check.
Failure to improve = Termination.
Strict Monitoring → Hourly Reports → 100% Quality Check.
Failure to improve = Termination.
Resignation & Exit
| Stage | Notice Period |
|---|---|
| Probation (0-3 Months) | 7 Days |
| Confirmed (>3 Months) | 30 Days |
8.1 Resignation Process
- Written Email to Manager & HR.
- Knowledge Transfer & Documentation.
- Exit Interview.
- Asset Return.
- Full & Final Settlement (30 days).
Note on Experience Certificates: Reserved for good performers. Poor performance or
unamicable exit may result in delays or basic service letters only.
Policies & Compliance
🔒 Confidentiality (NDA)
Strictly Prohibited: Sharing client data, source code, financial data, or discussing salaries with colleagues.
Breach = Immediate Termination + Legal Action.
9.1 Zero Tolerance Policies
- Anti-Harassment: Zero tolerance for bullying/harassment. Report to HR immediately.
- No Politics/Gossip: Creating "vent groups" or bad-mouthing colleagues leads to termination.
- No Moonlighting: No freelancing or outside work during employment without written approval.
Holiday Calendar (2025-26)
| Date | Holiday |
|---|---|
| 26 Jan 2025 | Republic Day |
| 14 Mar 2025 | Holi |
| 15 Aug 2025 | Independence Day |
| 02 Oct 2025 | Gandhi Jayanti |
| 12 Nov 2025 | Diwali |
| 25 Dec 2025 | Christmas |
| 01 Jan 2026 | New Year |
*Check with HR for detailed regional list.
Equipment & Assets
Responsibility: You are responsible for any laptop/device issued to you.
- Official Use Only: No personal files or apps.
- Damage: Negligent damage costs will be recovered from employee.
- Return: Must return in working condition to receive F&F.
The 12 Rules of Work Culture
1. ACCOUNTABILITY
Own every task. No excuses.
2. COMMUNICATION
Clear, direct, < 2hr response.
3. PUNCTUALITY
Deadlines are sacred.
4. SELF-LEARNING
Try to solve it before asking.
5. QUALITY
Professional grade only.
6. GROUNDEDNESS
No ego. Stay humble.
7. ZERO POLITICS
No gossip. No drama.
8. TRANSPARENCY
Admit mistakes instantly.
9. TEAMWORK
We win together.
10. PROFESSIONALISM
Represent well always.
11. GROWTH
Always improving.
12. BOUNDARIES
Work-life respect.
Frequently Asked Questions
Attendance & Timing
Q: What happens if I am late (after 9:15)?
Half-day salary deduction. No exceptions. If you have a specific reason, inform
BEFORE 9 AM, but deduction usually still applies.
Q: Can I leave early if work is done?
No. Office hours are 9-6. If free, upskill or help teammates. Early leave
requires approval.
Leaves
Q: Can I take more than 2 CL in a month?
Requires Senior Management approval + 3 days advance notice.
Q: Can I take leave between 25th-5th?
Only for medical emergencies or own wedding. This is blackout period for
billing.
Work From Home
Q: Can manager reject WFH without reason?
Yes. WFH is a privilege. If abused or performance is low, it is denied.
Q: What if my internet fails on WFH?
Go to office. Unstable net is not an excuse for missed work.
Salary
Q: Can I discuss salary with colleagues?
Allowing salary discussion is grounds for immediate termination (NDA Violation).
Q: How do I get an increment?
Quarterly/Annual review based on KPI. You must earn it through performance (90%+
score).
General
Q: Can I freelance on the side?
No. Moonlighting without written approval = Termination + Legal Action.
Q: Who do I contact for complaints?
HR (Agrima) first. Then Ops Head (Anurag) if unresolved.