🎯 Incentive & Penalty Framework
Digital Marketing Heroes
Clear rules, fair measurement, consistent rewards and consequences.
📑 Quick Navigation
📋 Universal Rules (All Roles)
🏆 Universal Incentives
| Incentive | Reward | Frequency | Criteria |
|---|---|---|---|
| Perfect Attendance Bonus | ₹1,000 | Monthly | Zero unplanned leaves, zero late arrivals for entire month |
| KPI Achievement Bonus | 10% of Base Salary | Monthly | Monthly performance review score of 8.5/10 or higher |
| Employee of the Month | ₹2,000 + Certificate | Monthly | Highest performance score + public recognition |
| Consistency Promotion Track | 15-25% Salary Increase | Yearly | 1 year of consistent performance with score ≥ 7.0 = role upgrade consideration |
| Successful Training Bonus | ₹500 per trainee | Quarterly | Training a new team member who passes probation with score ≥ 7.0. Credited quarterly. |
⚠️ Universal Penalties
| Violation | Consequence |
|---|---|
| Late to Work Without Notice | 1st: Verbal warning → 2nd: ₹200 → 3rd: ₹500 → 4th+: Full day's pay |
| Unplanned Leave Without Notice | 1 day's salary deducted + written warning (Exception: Medical emergency with documentation) |
| Breach of Confidentiality | IMMEDIATE TERMINATION - Sharing client data, credentials, or proprietary information |
| Dishonesty or Fake Reporting | IMMEDIATE TERMINATION - Logging hours not worked, reporting false progress |
| Consistent Underperformance | 3 consecutive months with score below 5.0 = Termination |
| Failed Training | -₹500 per person - Trainee fails probation or scores below 5.0 due to inadequate training |
💻 FULL STACK WEB DEVELOPERS / UI UX DESIGNERS / SHOPIFY DEVELOPERS
🏆 Developer Incentives
| Incentive | Reward | Criteria |
|---|---|---|
| 5-Star Project (First 5 Projects) | ₹500 per project | 5-star review with on-time delivery and bug-free work (applies to first 5 completed projects) |
| 5-Star Project (After 5 Projects) | ₹1,000 per project | 5-star review with on-time delivery (after completing first 5 projects) |
| 4-Star Project | ₹0 — No Incentive | Your goal is to deliver the best possible work with innovation and high efficiency. Every client must be extremely satisfied, not just content. Multiple 4-star reviews indicate a performance gap and can lead to PIP and ultimately termination. Do not limit your quality — always exceed expectations. |
| Bigger Projects (Custom Development) | Case-by-case | Projects related to custom development can grant more incentives but not guaranteed. *Will be based on each candidate's performance and efforts |
⚠️ Developer Penalties
| Violation | Consequence |
|---|---|
| 1-Star Review | -₹2,000 deduction from salary |
| 2-Star Review | -₹1,500 deduction from salary |
| 3-Star Review | -₹500 deduction + mandatory review meeting |
| 4-Star Review | ₹0 (No bonus, no penalty) |
| Below Minimum Speed (Less than 5 Projects/Month) | -₹1,000 per project shortfall. Minimum criteria of 5 projects per month must be met. |
| Missed Deadline Without Communication | 1st: Written warning → 2nd in quarter: Bonus forfeited → 3rd: PIP initiated |
| Code Quality Below 70% | Must fix on own time + mandatory training session |
| Repeated QA Failures | 3 failures in month = -₹1,000 + performance review |
| Client Escalation to Delhi Team | -₹1,500 per escalation |
| Breaking Live Store | -₹3,000 + incident report + mandatory training |
💼 TECHNICAL SALES SPECIALIST
🏆 Sales Incentives
⚠️ Note: Minimum sales target is $20,000/month per person. Failing to meet this target will result in penalties. Incentives start when monthly sales exceed $20,000. Per-order commission rates apply based on order value. Incentives are subject to Delhi team's decision.
💰 Payout: Sales commission is counted when the order is delivered (not when booked). Payouts are processed and credited to employees in the following month's salary cycle.
| Order Value | Commission Rate | Example |
|---|---|---|
| Under $1,999 | 1% | $1,500 order → approx ₹1,250 |
| $2,000–$4,999 | 2% | $3,000 order → approx ₹5,000 |
| $5,000+ | 3% | $6,000 order → approx ₹15,000 |
| Enterprise Client Acquisition | ₹30,000 | Closing ₹10L+ single project |
| Referral to Vivek | ₹500 | Referring a lead to Vivek that gets closed/converted |
| Fastest Response Award | ₹1,000 | Highest lead response speed for the month (under 5 min avg) |
⚠️ Sales Penalties
| Violation | Consequence |
|---|---|
| Lost Lead Due to Poor Handling | -₹1,000 per qualified lead pushed away/not converted due to negligence |
| Slow Response to Hot Lead | -₹500 per lead (response over 1 hour during business hours) |
| Below $20,000 Monthly Target | Penalty as per shortfall assessment |
| Below 60% Target ($12,000) | Written warning + sales coaching required |
| Below 50% Target ($10,000) for 2 consecutive months | PIP initiated |
| Misquoting/Overpromising | -₹2,000 + mandatory re-training (causing project scope issues) |
| Missing Lead Follow-up | -₹300 per missed follow-up in CRM |
| Inaccurate CRM Updates | -₹200 per occurrence |
| Client Complaint About Sales Process | -₹500 + review meeting |
| Project Cancellation | -₹1,500 per project cancellation |
📊 PROJECT MANAGER
🏆 PM Incentives
| Incentive | Reward | Frequency | Criteria |
|---|---|---|---|
| 5-Star Project Completion | ₹500 per project | Monthly | Project managed receives 5-star review |
| 4-Star Project | ₹0 — No Incentive | — | Your goal is to deliver the best possible work with innovation and high efficiency. Every client must be extremely satisfied, not just content. Multiple 4-star reviews indicate a performance gap and can lead to PIP and ultimately termination. |
| Zero Escalation Quarter | ₹6,000 | Quarterly | Zero Delhi Team escalations for entire quarter (min 8 projects) |
| Resource Optimization Bonus | ₹2,500 | Quarterly | Consistently delivering projects under estimated hours for the quarter |
| Multi-Project Excellence | ₹2,500 | Quarterly | Managing 10+ concurrent projects with zero delays across the quarter |
| Process Improvement Bonus | ₹1,000 | Quarterly | Implementing approved SOP improvement that increases team efficiency |
⚠️ PM Penalties
| Violation | Consequence |
|---|---|
| 1-3 Star Review on Managed Project | -₹2,000 per project |
| 4-Star Review | ₹0 (No bonus, no penalty) |
| Project Deadline Miss | -₹1,000 per project (without valid escalation) |
| Scope Creep Without Approval | -₹1,500 per occurrence |
| Resource Misallocation | -₹500 + incident review |
| Missing Status Reports | -₹300 per missed report |
| Client Escalation Due to Mismanagement | -₹2,000 + performance review |
| Team Conflict Mishandling | -₹500 + HR documentation |
🤝 CLIENT SUCCESS MANAGERS (CSM)
🏆 CSM Incentives
| Incentive | Reward | Criteria |
|---|---|---|
| 5-Star Project (First 5 Projects) | ₹500 per project | Client leaves 5-star review (first 5 projects managed) |
| 5-Star Project (After 5 Projects) | ₹1,000 per project | Client leaves 5-star review (after completing first 5 projects) |
| 4-Star Project | ₹0 — No Incentive | Your goal is to deliver the best possible work with innovation and high efficiency. Every client must be extremely satisfied, not just content. Multiple 4-star reviews indicate a performance gap and can lead to PIP and ultimately termination. |
| Zero Client Complaints | ₹5,000 | Zero escalations to Delhi Team level for entire quarter (min 6 projects) |
| Upsell Incentive | 10% of Upsell Value | Client purchases additional service within 90 days |
| Client Retention Bonus | ₹3,000 | Client returns for 3rd+ project due to relationship management |
| Response Time Excellence | ₹1,500 | Average response time under 30 minutes for entire month |
⚠️ CSM Penalties
| Violation | Consequence |
|---|---|
| 1-3 Star Review | -₹2,000 per project |
| 4-Star Review | ₹0 (No bonus, no penalty) |
| Client Escalation to Delhi | -₹1,000 per escalation |
| Response Time Over 2 Hours | -₹200 per occurrence (business hours) |
| Miscommunication Causing Rework | -₹500 + incident documentation |
| Lost Client Due to Poor Communication | -₹2,500 + performance review |
| Missing Project Updates | -₹300 per missed daily/weekly update |
👥 HR SPECIALIST
🏆 HR Incentives
| Incentive | Reward | Frequency | Criteria |
|---|---|---|---|
| Quality Hire Bonus | ₹1,500 | Quarterly | New hire passes probation with score ≥ 7.5 |
| Retention Excellence | ₹3,000 | Quarterly | Zero voluntary attrition in quarter |
| Training Completion Rate | ₹1,000 | Quarterly | 100% team training completion for the quarter |
| Onboarding & Compliance | ₹1,000 | Quarterly | All new hires onboarded with complete documentation and policy compliance |
⚠️ HR Penalties
| Violation | Consequence |
|---|---|
| Bad Hire | -₹2,000 if new hire terminated within probation for performance |
| Hiring Delay | -₹500 per week beyond 14-day target |
| Missed Payroll Processing | -₹1,000 per occurrence |
| Incomplete Documentation | -₹300 per missing employee document |
| Training Not Scheduled | -₹500 per missed mandatory training |
| Employee Complaint Mishandling | -₹1,000 + mandatory HR training |
| Confidentiality Breach | IMMEDIATE TERMINATION |
| Compliance Violation | -₹2,000 + corrective action plan |
🎨 GRAPHIC DESIGNER / AI VISUAL SPECIALIST
🏆 Designer Incentives
| Incentive | Reward | Criteria |
|---|---|---|
| Social Media Graphics Delivery | ₹500 per batch | Completing weekly batch of social media graphics (Instagram posts, stories, YouTube thumbnails) on time and approved |
| YouTube Thumbnail Excellence | ₹300 per video | Thumbnails approved on first submission for company YouTube channel |
| Brand Asset Completion | ₹1,500 | Complete brand asset set (logos, templates, style guide) delivered on time |
| Content Calendar Design Consistency | ₹1,000 | Full month of social media designs delivered ahead of schedule with consistent branding |
| AI Innovation Bonus | ₹1,000 | Creating new AI workflow that improves design team efficiency |
⚠️ Designer Penalties
| Violation | Consequence |
|---|---|
| 3+ Revision Rounds | -₹500 per project exceeding 3 rounds |
| Brand Inconsistency | -₹300 per occurrence |
| Missed Design Deadline | -₹500 per day late |
| Using Unlicensed Assets | -₹1,000 + legal documentation + training |
| Quality Below Standard | Must redo on own time + -₹300 |
📱 SOCIAL MEDIA / CONTENT SPECIALIST
🏆 Content Incentives
| Incentive | Reward | Criteria |
|---|---|---|
| YouTube Video Production | ₹500 per video | Creating and publishing quality video for company YouTube channel (scripting, editing, publishing) |
| Instagram Posting Consistency | ₹1,000 | Meeting weekly Instagram posting targets consistently for entire month (posts, reels, stories) |
| Viral Content Bonus | ₹2,000 | Any company channel content exceeds 10x average engagement |
| Content Calendar On-Time Delivery | ₹500 | Full month content calendar submitted and approved before deadline |
| Channel Growth Bonus | ₹1,500 | Company YouTube/Instagram grows 25%+ subscribers/followers in a month |
⚠️ Content Penalties
| Violation | Consequence |
|---|---|
| Missed Posting Schedule | -₹500 per missed post (YouTube/Instagram) |
| Grammatical/Spelling Errors | -₹200 per published error |
| Plagiarized Content | -₹2,000 + written warning (2nd offense: Termination) |
| Brand Voice Inconsistency | -₹300 per occurrence |
| Engagement Drop (Negligence) | -₹500 + performance review |
📊 Quick Reference
⭐ Star Rating Impact (Developers / CSM)
| Star Rating | Reward/Penalty | Action Required |
|---|---|---|
| ⭐⭐⭐⭐⭐ 5-Star (First 5 Projects) | +₹500/project | On-time, bug-free delivery |
| ⭐⭐⭐⭐⭐ 5-Star (After 5 Projects) | +₹1,000/project | On-time delivery |
| ⭐⭐⭐⭐ 4-Star | ₹0 | No incentive — multiple 4-stars can lead to PIP |
| ⭐⭐⭐ 1-3 Star | -₹2,000/project | Penalty + review meeting |
⭐ Star Rating Impact (PM)
| Star Rating | Reward/Penalty | Action Required |
|---|---|---|
| ⭐⭐⭐⭐⭐ 5-Star | +₹500/project | Consistent bonus for all 5-star projects managed |
| ⭐⭐⭐⭐ 4-Star | ₹0 | No incentive — multiple 4-stars can lead to PIP |
| ⭐⭐⭐ 1-3 Star | -₹2,000/project | Penalty + review meeting |
Note: For projects involving multiple team members, the penalty/reward is split based on responsibility assessment by Delhi Team. Bigger custom development projects can grant more incentives (case-by-case based on performance).
💰 Sales Incentive Structure
| Performance Level | Incentive | Details |
|---|---|---|
| Below Target | Penalties Apply | Below $20,000/month — penalties based on shortfall severity |
| At Target | Base Salary | Meeting the $20,000/month target — no penalties, no incentives |
| $20,000+ (Incentive Zone) | Per-order commission: 1% (<$2k), 2% ($2k–$5k), 3% ($5k+) | Commission on each order based on order value — subject to Delhi team's decision |
| Lost qualified lead | -₹1,000 | Per lead pushed away |
📝 Important Notes
- All penalties are capped at 50% of monthly salary (except termination offenses)
- Monthly incentives are paid in the same month's salary (e.g., January incentives are included in January salary, processed before 10th February)
- Quarterly bonuses (HR, PM process bonuses, training bonus) are paid at quarter-end
- All incentives/penalties are documented in employee file
- Disputes must be raised within 48 hours of notification
- Delhi Team decision is final on all incentive/penalty matters
- Delhi Team reserves the right to deny incentives or forgive penalties at any time based on situational circumstances and time-to-time evaluation
- HR representative must be informed of all incentive/penalty decisions
- Review split calculation: When multiple team members are involved, responsibility % is determined by PM assessment
- Developers: Minimum 5 projects/month required — shortfall incurs ₹1,000 penalty per missing project
- 4-Star reviews are not acceptable long-term — multiple 4-star reviews indicate a performance gap and can trigger PIP
- All team members must follow their respective role SOPs — SOP violations may result in additional penalties
- Sales target is $20,000/month per person — failure to meet target results in penalties. Incentives start from $20,000+ monthly sales with per-order commission: 1% (under $2k), 2% ($2k–$5k), 3% ($5k+). Subject to Delhi team's decision. Credited 1 month after order delivery and finalization.
🔄 Performance Review & Improvement Process
1
Weekly Check-in
Ongoing — PM/Manager tracks project progress, SOP adherence, and client feedback
Ongoing — PM/Manager tracks project progress, SOP adherence, and client feedback
2
Monthly Review
By 5th of next month — star ratings, project count, penalties/incentives calculated
By 5th of next month — star ratings, project count, penalties/incentives calculated
3
Appeal Window
48 hours to submit written appeal with supporting evidence to HR
48 hours to submit written appeal with supporting evidence to HR
4
Committee Review
3 working days — HR + Delhi Team reviews appeal and evidence
3 working days — HR + Delhi Team reviews appeal and evidence
5
PIP Trigger
If score below 5.0 for 2+ months, or multiple 4-star reviews, or consistent SOP violations
If score below 5.0 for 2+ months, or multiple 4-star reviews, or consistent SOP violations
6
Documentation & Action
All decisions documented in performance file — promotion track reviewed at 1-year mark
All decisions documented in performance file — promotion track reviewed at 1-year mark
❓ Frequently Asked Questions
When are bonuses paid?
Monthly incentives are paid in the same month's salary. For example, January incentives are included
in January salary, which is processed before 10th of February. Similarly, February incentives are
paid in February salary (processed before 10th March), and so on for every month. Quarterly bonuses
are paid at the end of each quarter.
What if a project has multiple team members? How is the penalty/reward split?
The Project Manager assesses the responsibility percentage for each team member based on their
contribution. For example, if a project gets a 1-star review due to code issues, the developer may
receive 70% of the penalty while CSM receives 30%. Delhi Team makes the final decision on splits.
Can penalties exceed my salary?
No. All penalties are capped at 50% of monthly salary. The only exceptions are
termination offenses like confidentiality breaches or dishonesty.
How do I appeal a penalty decision?
You have 48 hours from notification to submit a written appeal. Send your appeal to HR with
supporting evidence. The HR representative must be informed, and the Review Committee will review
within 3 working
days. Their decision is final.
What happens if I get multiple bad reviews in one month?
Each review is counted separately. For example, two 1-star reviews in a month = -₹4,000 total
(-₹2,000 each). The 50% salary cap still applies. Patterns of poor reviews (multiple projects below
4-star) will immediately trigger a Performance Improvement Plan (PIP). Three consecutive months with
score below 5.0 will result in termination.
Does a 4-star review mean I failed?
A 4-star is a warning sign, not a pass. While there's no direct monetary penalty,
it means the client was not extremely satisfied. Your goal is to ensure every client is excited
about your work, not just content. Multiple 4-star reviews will trigger a performance review and can
lead to PIP and ultimately termination. Always aim for 5-stars by delivering innovative,
high-quality work that exceeds expectations.
What qualifies as a "medical emergency" for unplanned leave?
Medical emergencies require documentation (doctor's note, hospital receipt, etc.). This includes
sudden illness, accidents, or family medical emergencies. HR will review documentation for validity.
How is "response time" calculated for CSM bonuses?
Response time is measured from when a client sends a message to when you acknowledge/respond (during
business hours only: 10 AM - 7 PM IST). Automated responses don't count. We track this through
communication tools.
Can I get both incentives and penalties in the same month?
Yes. They are calculated separately. For example, you might earn ₹2,000 for a
5-star review on one project but get -₹500 for missing a deadline on another. Your net bonus would
be ₹1,500.
What is a PIP (Performance Improvement Plan)?
A PIP is a formal 30-day improvement plan with specific goals. You'll work closely with your manager
to address performance issues. Successfully completing a PIP removes termination risk. Failing to
improve may result in termination.
How do sales incentives work with team deals?
Incentive credit goes to the person who closed the deal (final conversion). You must reach your
minimum sales target of $20,000/month per person. Failing to meet this target results in penalties.
Incentives start when monthly sales exceed $20,000. Per-order commission rates: 1% (under $2k), 2% ($2k–$5k), 3% ($5k+).
Subject to Delhi team's decision. Credited 1 month after the order is delivered and finalized. If multiple
salespeople worked on a lead, the split is decided by management based on contribution. Referral bonuses
(to Vivek) are separate from sales incentives.
What counts as "breaking a live store"?
Any code change that causes: store downtime, checkout failures, data loss, visual breaks visible to
customers, or performance issues affecting sales. Always test on staging first and follow deployment
protocols.
Can I earn the Employee of the Month award multiple times?
Yes! There's no limit. If you consistently have the highest performance score, you
can win every month. This also fast-tracks you for promotions and salary increases.
What if a client gives a bad review unfairly?
Document everything and submit an appeal within 48 hours. Include chat logs, delivered work,
timeline evidence, and any documentation showing the issue was outside your control. The Review
Committee will investigate fairly.
How do I track my incentive progress during the month?
Check your performance dashboard weekly. Project completions, reviews, and metrics are tracked in
real-time. Monthly summary is shared by 5th of the following month. Ask your manager for updates
anytime.