📊 Sales Executive KPI
Key Performance Indicators — How We Measure Success
💰 Revenue Metrics
📈 Conversion Rates
⚡ Response Time
📋 KPI Overview
These KPIs measure the effectiveness of the Sales Executive role. Performance is tracked weekly and reviewed monthly.
📊 Key Performance Indicators
💰 Monthly Revenue
$15,000+
Total revenue from closed deals per month
Sum of all closed order values
📈 Conversion Rate
25%+
Percentage of leads converted to paying clients
(Closed Deals / Total Leads) × 100
⚡ Response Time
< 30 min
Average time to first response on new leads
Avg(First Response - Lead Received)
40%+
Percentage of quotes that become orders
(Closed Orders / Quotes Sent) × 100
💵 Average Order Value
$800+
Average value per closed deal
Total Revenue / Number of Orders
📞 Daily Activities
20+ touches
Calls, emails, and follow-ups per day
Sum of all client interactions
📈 Performance Tracking
| KPI | Target | Measurement | Frequency |
|---|---|---|---|
| Monthly Revenue | $15,000+ | CRM Dashboard | Weekly |
| Conversion Rate | 25%+ | Lead Tracker | Weekly |
| Response Time | < 30 min | Chat Analytics | Daily |
| Quote-to-Close | 40%+ | Sales Pipeline | Weekly |
| Average Order Value | $800+ | Order Reports | Monthly |
| Daily Activities | 20+ touches | Activity Log | Daily |