📋 Sales Executive KRA

Key Result Areas — What You're Responsible For

💵 Revenue Generation 🎯 Client Acquisition ⭐ Premium Positioning

📋 Role Overview

The Sales Executive is responsible for new client acquisition across Fiverr, Upwork, and direct channels. This role owns the entire sales pipeline from first contact to order placement, ensuring all clients are properly qualified and positioned for premium pricing ($1,200-$1,800+).

🎯 Primary Mission: Acquire high-quality clients who pay premium prices and are easy to work with.

🎯 Key Result Areas

💵 1. Revenue Generation

Drive new revenue through client acquisition

  • Meet monthly revenue targets
  • Maintain $1,200+ average order value
  • No discounting — price is firm
  • Identify upsell opportunities

🎯 2. Lead Qualification

Filter leads to ensure only quality clients proceed

  • Assess budget alignment quickly
  • Identify problem clients early
  • Use "Order First" approach
  • No time-wasters or scope creepers

📝 3. Platform Optimization

Maximize visibility and conversion on Fiverr/Upwork

  • Optimize gig/profile rankings
  • Respond within 1 hour
  • Maintain 4.9+ star rating
  • Strategic messaging approach

🤝 4. Client Handoff

Smooth transition from sales to project team

  • Complete order documentation
  • Clear scope definition
  • Client expectations set correctly
  • PM briefed on all details

💬 5. Objection Handling

Convert hesitant prospects into paying clients

  • Handle price objections confidently
  • Address timeline concerns
  • Build trust through expertise
  • Never desperate, always premium

📊 6. Pipeline Management

Track and nurture leads through the funnel

  • Daily lead follow-ups
  • No lead goes cold
  • CRM/tracking updated daily
  • Weekly pipeline review

📊 Ownership Matrix

Area Ownership Level Details
Lead Response & Qualification Full Owner 100% responsible for all initial client contact
Pricing & Proposals Full Owner Set and defend pricing — no discounts
Platform Profiles (Fiverr/Upwork) Full Owner Optimize rankings and conversion
Client Handoff to PM Shared Work with PM to ensure smooth transition
Review Collection Shared Support CS team in getting 5-star reviews

🤝 Collaboration Points

📋 With Project Managers

  • Hand off qualified orders with full documentation
  • Communicate client expectations clearly
  • Flag any special requirements or concerns

🤝 With Client Success

  • Share client personality insights
  • Support review collection efforts
  • Identify upsell opportunities post-delivery

💻 With Developers/Designers

  • Provide accurate scope in proposals
  • Consult on complex project feasibility
  • Don't over-promise on features

✅ Success Criteria

You're succeeding in this role when:

$1,200+
Average Order Value
< 1hr
Response Time
0%
Discount Rate
4.9★
Platform Rating
100%
Qualified Handoffs