📱 Social Media Manager KPI
Key Performance Indicators – How We Measure Success
📈 Growth Rate
❤️ ❤️ Engagement
Consistency
📝 KPI Overview
These KPIs measure the effectiveness of the Social Media Manager role focusing on growth, engagement, and content consistency.
🎯 Key Performance Indicators
Follower Growth
10%/month
Monthly follower increase
(New - Old) / Old × 100
❤️ Engagement Rate
5%+
Avg engagement per post
(Interactions / Followers) × 100
Posting Consistency
Daily
Posts per day
Posts / Days active
↩️ Response Time
< 2 hrs
DM/comment response
Avg response time
? Reach Growth
15%/month
Monthly reach increase
(New Reach - Old) / Old × 100
Click-Through Rate
2%+
Link clicks per post
(Clicks / Impressions) × 100
🛤️ Performance Tracking
| KPI | Target | Measurement | Frequency |
|---|---|---|---|
| Follower Growth | 10%/month | Platform Analytics | Weekly |
| Engagement Rate | 5%+ | Analytics Dashboard | Weekly |
| Posting Consistency | Daily | Content Calendar | Daily |
| Response Time | < 2 hrs | Inbox Analytics | Daily |
| Reach Growth | 15%/month | Insights | Weekly |
| Click-Through Rate | 2%+ | Link Analytics | Per Post |