📊 Social Media Manager KPI
Key Performance Indicators — How We Measure Success
📈 Growth Rate
💬 Engagement
📅 Consistency
📋 KPI Overview
These KPIs measure the effectiveness of the Social Media Manager role focusing on growth, engagement, and content consistency.
📊 Key Performance Indicators
📈 Follower Growth
10%/month
Monthly follower increase
(New - Old) / Old × 100
💬 Engagement Rate
5%+
Avg engagement per post
(Interactions / Followers) × 100
📅 Posting Consistency
Daily
Posts per day
Posts / Days active
< 2 hrs
DM/comment response
Avg response time
15%/month
Monthly reach increase
(New Reach - Old) / Old × 100
2%+
Link clicks per post
(Clicks / Impressions) × 100
📈 Performance Tracking
| KPI | Target | Measurement | Frequency |
|---|---|---|---|
| Follower Growth | 10%/month | Platform Analytics | Weekly |
| Engagement Rate | 5%+ | Analytics Dashboard | Weekly |
| Posting Consistency | Daily | Content Calendar | Daily |
| Response Time | < 2 hrs | Inbox Analytics | Daily |
| Reach Growth | 15%/month | Insights | Weekly |
| Click-Through Rate | 2%+ | Link Analytics | Per Post |