📱 Social Media Manager KRA

Key Result Areas — What You're Responsible For

📈 Growth 💬 Engagement 🎨 Content

📋 Role Overview

The Social Media Manager is responsible for building and growing the company's social presence. This role owns content creation, scheduling, engagement, and analytics across all platforms.

🎯 Primary Mission: Grow followers, drive engagement, and build brand authority.

🎯 Key Result Areas

📝 1. Content Creation

  • 80/20 content mix
  • Platform-specific content
  • Visual consistency
  • Trending topics

📅 2. Scheduling

  • Content calendar
  • Optimal timing
  • Consistent posting
  • Batch creation

💬 3. Engagement

  • Comment responses
  • DM management
  • Community building
  • Influencer outreach

📊 4. Analytics

  • Performance tracking
  • Monthly reporting
  • Competitor analysis
  • Trend identification

📈 5. Growth Strategy

  • Follower growth tactics
  • Hashtag strategy
  • Collaboration opportunities
  • Viral content attempts

🔗 6. Platform Management

  • Profile optimization
  • Bio & links updates
  • Story highlights
  • Feature adoption

✅ Success Criteria

10%
Monthly Growth
5%
Engagement Rate
Daily
Posting Frequency
< 2hr
Response Time