Digital Heroes | Video Editor SOP

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🎯 Role Overview & The Goal

🎬 What a Digital Heroes Video Editor Does

You take AI avatar videos generated from HeyGen (or our Avatar Video tool) and turn them into scroll-stopping, viral-grade short videos using your editing skills. We do not invent from zero — we recreate videos that have already proven they go viral, using our own avatar, and we edit them better than the original creator did.

The Goal (Read This Twice)

If a video has gone viral, we make our own version of it with our avatar — same concept, same script, same everything.
Our edit must be better than the original editor's. Always. That is the standard.
Top-notch, relatable, animation-rich, psychology-driven, and a hook that stops the scroll in 3 seconds.

🚨 The Bar Is Non-Negotiable

Editing must be top-notch and cannot be left lacking anywhere. If a video's editing is not better than the original and does not meet this bar, that is a direct failure of the role. Not meeting this goal can lead to termination — we will not continue working with editors who do not hit this standard. This is stated plainly so there is no confusion.

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🎬 The Core Job — Step by Step

#	Step	What To Do
1	🔬 Pick a proven viral video	Use the Research Method (Section 4) to find a video that has clearly gone viral on a creator's profile we follow.
2	📝 Extract the script	Pull the exact script of that viral video using ChatGPT or NotebookLM (see Section 5). Same concept, same script, same everything.
3	🤖 Generate our avatar video	Generate the video on HeyGen / our Avatar Video tool using our avatar and that script. Download the raw avatar video.
4	✂️ Edit it better than the original	Edit with top-notch skills: strong 3-second hook, heavy animations, relatable pacing, human-psychology-driven structure. The final must beat the original edit.
5	✅ Deliver & report	Deliver the finished short and log it in your Daily Task Sheet / daily report (which viral video it was based on + the link).

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📅 Daily Commitment (Mandatory)

🚨 Minimum Output — Not Optional

Every person on the video editing team has a daily commitment. This is the floor, not the target. "Just one" is the minimum — more is always welcome.

Video Type	Commitment	Rule
🎞️ Short video / reel	1 per day	One short video (or one reel) per person, per day. A short video = 1 day of work.
🎬 Long video	1 every 3 days	A long video gets 3 days for one video. Still a continuous commitment — one long video must land every 3 days.

⚠️ Report Every Day

Even on a day inside a 3-day long-video build, you still report progress. Zero-output days without a reported reason are a violation.

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🔬 The Research Method (Be Exact — No Guessing)

🎯 Exactly What We Are Looking For

This is specific on purpose. Do not "find something good." Follow this exactly so there is zero confusion about what counts.

Go to the Instagram profile of the creators we follow / take concept ideas from. We pick the best videos already out there on Instagram that are getting viral views.
Find their average views. Scan the grid — what does a normal video on this account do? Example: if almost every video sits around 100 or 1,000 views, that is their baseline / average.
Find the viral outlier — the exact threshold. If the account's average is ~100 or ~1,000 views and one video has performed over 100,000 views, that video is viral. Crossing 100,000 views (while the baseline is only ~100–1,000) = viral. Use that one.
Recreate THAT video. Use the same hook, the same script at the start and at the end, and everything in between — for our own avatar. Do not change the winning hook or the opening/closing script; that is what made it go viral.
Edit it better than them. Our version must out-edit the original creator's version — every single time.

💡 Why This Works

A video that beat its own account's average by 100x has already proven the concept and script work. We are not gambling on ideas — we are recreating pre-validated winners with our avatar and superior editing.

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🧰 Tools — Getting the Script

Tool	How To Use It
🤖 ChatGPT	Use ChatGPT to get the script from the completed (viral) video — transcribe / reconstruct the exact script so we can reuse it for our avatar.
📓 NotebookLM	In NotebookLM, copy-paste the link of the creator's video; it returns the script back. Use this to pull the exact script fast.
🎬 HeyGen (Avatar)	Generate our avatar speaking that script in HeyGen, then download the raw video to edit.
🎙️ The Voice (fixed)	HeyGen already has the specific voice you must use — it comes from ElevenLabs connected to HeyGen via API. Always use that pre-connected ElevenLabs voice. Do not pick a different HeyGen voice or use your own — the brand voice is fixed.

Same hook + same start/end script. Our avatar. The fixed ElevenLabs voice (via HeyGen API). Better edit. That is the entire pipeline.

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🏆 The Quality Bar — Top-Notch or Out

Standard	What It Means
⚡ 3-Second Hook THE MAIN GAME	The video must hook and stop people from scrolling within the first 3 seconds. This is the single most important thing.
🥇 Better Than Original	Our edit must be better than the original creator's edit — always. If it is not, the job is not done.
🎞️ Heavy Animations	A lot of animation is required — motion, text, transitions. Static cuts are not enough.
🧠 Human Psychology	Editing decisions must be driven by human psychology — retention, curiosity loops, pattern interrupts, payoff.
❤️ Relatable	The final video must feel highly relatable to the viewer — not corporate, not stiff.
✨ Nothing Left Lacking	Top-notch everywhere — audio, captions, timing, color, pacing. No weak spots.

🚨 Consequence

If this bar is not achieved, expect termination — we will not continue with editors who do not deliver top-notch work. This is the goal we want from you, stated clearly.

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📜 Do's & Don'ts

✅ DO's

Recreate proven viral videos (100k+ outliers) with our avatar
Keep the same concept & script that already went viral
Out-edit the original creator — every time
Hook in the first 3 seconds
Use heavy animations + psychology-driven pacing
Hit the daily commitment (1 short/day, long = 3 days)
Use ChatGPT / NotebookLM to pull the exact script
Log every video + source link in the daily report

❌ DON'Ts

Don't copy average videos — only proven viral outliers
Don't change the winning concept/script
Don't ship an edit weaker than the original
Don't bury the hook — never a slow start
Don't deliver static, animation-light edits
Don't miss the daily commitment without a reported reason
Don't leave any part of the edit "good enough" — top-notch only

💜 The One-Line Summary

Find a proven viral video → same hook + same start/end script → our avatar via HeyGen with the fixed ElevenLabs voice → edit it better than them with a 3-second hook, heavy animation, and psychology → ship one short every day.

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🧪 Practical Task — Shortlisting Assignment

🎬 Overview

Welcome to Digital Heroes! This assignment evaluates real-world editing skill — technical ability, attention to detail, and your capacity to replicate a given style. Selection is based solely on this submission. No interview rounds before shortlisting. Give it your absolute best.

ROLE: Video Editor | DEPT: Content & Production | REF: DH-VE-2025-01 | Confidential — For Applicants Only

📁 Assignment Materials (Google Drive Folder)

All files are in the official Digital Heroes folder: Assignment Folder →

File	Description
Original Video	The reference / master video. Study it carefully — your final edit must match its style, pacing, colour, and overall feel.
Avatar Video	The raw footage you will edit. This is the file you work on and submit.
Script	The spoken script in the Avatar Video. Use it for syncing captions and verifying content accuracy.

✅ Assignment Tasks

Study the Original Video. Download and watch it at least twice. Observe colour grading, transitions, pacing, text overlays, and music. Take notes on specific effects — your edit must match these.
Edit the Avatar Video. Import it into your editing software and replicate the look and feel of the Original Video as closely as possible. Use the Script to sync captions/subtitles and verify content timing. Add B-roll, transitions, colour grade, text overlays, and background music to match the reference.
Export & Submit. Export and name correctly, upload to Google Drive, and submit the Drive link.

📤 Export Specifications

Format: MP4 (H.264 codec)
Resolution: 1080p minimum
Frame rate: 25 or 30 fps
Audio: Stereo, 48 kHz
File name: FirstName_LastName_DH_VideoEdit.mp4

⚠️ Important Notes

→ Audio Speed: the video audio must be set to 1.2x speed. Ensure it still sounds natural and clear after the adjustment.
→ Original Work Only: plagiarism or submitting someone else's work = immediate disqualification.
→ Selection Basis: selection is based entirely on this assignment — no interview rounds before shortlisting.